Marketing yourself

This is my personal opinion about we cann't escape from the word of marketing if we want to live in this world (including selling yourself hehehe), wait..... I mean not selling our body but how to make ourself valuable and has a selling point. For example, many people after graduated from university often confuse why they are rejected from a company which is they apply their application form. This problem happened when they doesn't have a strong selling point in skill, performace or good communication (including negotiation). This is similiar when we are looking for a girlfriend. In this case we look of the our girlfriend's selling point, which point is suitable with us, this is the same if we want to reach a girl that has a good selling point, we must look ourself. How about your selling point?